Privacy Policy
Last Updated: September 12, 2026
Privacy Statement
We take your privacy seriously. This Privacy Policy explains how TOUCHEVA and toucheva.com collectively referred to as “we,” “us,” or “our” collect, use, share, and protect your personal information when you visit our website, place an order, contact us, or use our services.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
Collection and Use of Personal Data
Personal data is information that can be used to directly or indirectly identify you. This may include your name, email address, phone number, billing address, shipping address, payment-related information, order details, device information, IP address, and website usage information.
Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer be used to identify you.
We collect and use personal data only as necessary to provide our products and services, process orders, communicate with customers, improve our website, prevent fraud, and comply with legal obligations.
Promoting Safety and Security
We follow the principles of legality, transparency, and data minimization. We use reasonable technical and administrative measures to protect the security of your personal information.
We may use personal data to help verify customer activity, prevent fraud, protect our website, investigate suspicious or potentially illegal activity, and enforce our terms, policies, or applicable laws. Such processing is based on our legitimate interest in helping ensure the safety and reliability of our website and services.
What Personal Data We Collect
1. Data You Provide
We collect the personal data you provide when you use our website, place an order, create an account, contact us, subscribe to marketing emails, participate in a survey, or otherwise interact with us.
If you make a purchase, we collect personal data related to your order, including:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Order details
- Payment-related information
- Account and authentication information, if applicable
Please note that payment transactions may be processed by third-party payment providers. We do not directly store your full credit card number or complete payment card details on our website.
2. Data About Use of Our Website and Services
When you visit our website, we may automatically collect certain information about your device and usage, including:
- Device type
- IP address
- Browser type
- Operating system
- Pages viewed
- Referring website
- Time and date of visit
- Usage and diagnostic information
- Approximate location based on IP address
This information helps us understand how customers use our website, improve user experience, troubleshoot issues, measure advertising performance, and protect the security of our services.
How We Use Your Personal Data
Generally, we use personal data to provide, improve, and develop our products and services, communicate with you, process orders, offer relevant marketing communications, and protect our business and customers.
1. Providing, Improving, and Developing Our Products and Services
We may use personal data to:
- Process and fulfill your orders
- Arrange shipping and delivery
- Provide customer support
- Manage returns, refunds, and exchanges
- Improve our website, products, and services
- Conduct data analysis, research, and audits
- Maintain business records
- Prevent fraud and unauthorized activity
This processing is based on our legitimate business interests, performance of a contract with you, and compliance with applicable legal obligations.
2. Communicating with You
We may use your personal data to communicate with you about:
- Your order
- Shipping and delivery updates
- Returns, refunds, or exchanges
- Customer service requests
- Account or transaction-related matters
- Updates to our policies or terms
Subject to your consent where required by law, we may also send you marketing communications about our products, promotions, or services.
If you no longer wish to receive marketing emails, you may unsubscribe by following the instructions included in our emails or by contacting us at:
You may withdraw your consent for marketing communications at any time.
Cookies and Similar Technologies
Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices.
We may also use similar technologies, including pixels, tags, and device identifiers, for purposes such as website functionality, analytics, advertising measurement, and improving customer experience.
For the purposes of this Privacy Policy, we refer to all of these technologies as “cookies.”
Use of Cookies
We use cookies to provide, protect, and improve our website and services. Cookies may be used to:
- Keep items in your shopping cart
- Remember your preferences
- Understand how visitors use our website
- Improve website performance
- Measure advertising and marketing effectiveness
- Provide a safer shopping experience
- Personalize content or advertising where permitted by law
You may adjust your browser settings to refuse or disable cookies. However, some parts of our website may not function properly if cookies are disabled.
We also use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Disclosure of Personal Data
We may share certain personal data with trusted third-party service providers that help us operate our business and provide services to customers.
These may include:
- Payment processors
- Shipping and logistics providers
- Website hosting providers
- Email and customer support service providers
- Analytics providers
- Advertising and marketing platforms
- Fraud prevention and security service providers
- Professional advisors where necessary
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We only share personal data with these parties as necessary to provide or improve our products, services, website operations, customer support, advertising, or legal compliance.
We do not sell your personal information to third parties.
We do not share your personal data with third parties for their own independent marketing purposes without your prior consent where required by law.
Data Disclosure, Storage, Transfer, and Processing
1. Fulfillment of Legal Obligations
We may process or disclose personal data when required to comply with applicable laws, regulations, legal processes, or lawful requests from public authorities.
If you are located in the European Economic Area, the United Kingdom, or another region with specific privacy laws, our processing of your personal data will be based on applicable legal grounds, such as your consent, performance of a contract, legitimate interests, or compliance with legal obligations.
2. Business Transfers and Corporate Transactions
We may share or transfer personal data in connection with a merger, acquisition, reorganization, sale of assets, financing, bankruptcy, or similar business transaction involving all or part of our business.
In such cases, your personal data may be transferred to the relevant third party as part of the transaction, subject to applicable law.
3. Legal Compliance, Security, and Protection of Rights
We may disclose personal data if we determine in good faith that disclosure is reasonably necessary to:
- Protect our rights and property
- Enforce our terms and policies
- Investigate fraud or suspicious activity
- Protect the safety of our customers or others
- Comply with legal obligations
- Respond to lawful requests from government authorities
Children
Our website, products, and services are intended for adults. We do not knowingly collect, use, or disclose personal data from children under 16 years old.
If we become aware that we have collected personal data from a child under 16, or the equivalent minimum age depending on the jurisdiction, we will take reasonable steps to delete that information as soon as possible.
If you believe a child has provided us with personal data, please contact us at:
Your Rights
Depending on your location and applicable privacy laws, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete personal data
- Request deletion of your personal data
- Restrict or object to certain processing
- Withdraw consent where processing is based on consent
- Request a copy of your personal data in a structured format
- Lodge a complaint with a competent data protection authority
To protect your privacy and security, we may ask you to verify your identity before responding to your request.
There may be situations where applicable laws or regulatory requirements allow or require us to refuse to provide, modify, or delete some or all of the personal data we maintain.
To exercise your rights, please contact us at:
We will respond to your request within a reasonable timeframe, and where required by law, within 30 days.
Additional Rights for US Residents: Depending on your state of residence (such as California, Virginia, Colorado, or others), you may have specific rights regarding your personal information, including the right to opt-out of the 'sale' or 'sharing' of your personal data for targeted advertising. As stated, we do not sell your personal data. To exercise your specific state privacy rights, please contact us at support@toucheva.com.
Third-Party Websites and Services
Our website may contain links to third-party websites, products, or services.
We are not responsible for the privacy practices, policies, content, or services of third-party websites. This Privacy Policy applies only to personal data collected by us through our website and services.
We encourage you to read the privacy policies of any third-party websites or services before using them or providing personal information.
Data Security, Integrity, and Retention
We use reasonable technical, administrative, and physical security measures designed to protect your personal data from unauthorized access, misuse, loss, disclosure, alteration, or destruction.
We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including order processing, customer service, legal compliance, accounting, dispute resolution, fraud prevention, and business recordkeeping, unless a longer retention period is required or permitted by law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal requirements, or services.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.
Your continued use of our website after the updated Privacy Policy becomes effective means that you accept the revised Privacy Policy. If you do not agree with the revised Privacy Policy, please stop using our website and contact us if you need assistance.
Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:
Email: support@toucheva.com
Service Hours: Mon - Fri: 9:00 AM - 5:00 PM (HKT)
Business Address: Portion 1 of Unit No.721A, 7/F, Star House, No.3 Salisbury Road, Tsim Sha Tsui, Hong Kong
Company Name: ZHU LONG (HONG KONG) E-COMMERCE LIMITED
Phone: +852 44052028